Viking Forge Design https://www.vikingforgedesign.com Sun, 22 Jul 2018 02:38:55 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.9 https://i2.wp.com/www.vikingforgedesign.com/wp-content/uploads/2016/04/cropped-blackVFD-01-1.png?fit=32%2C32&ssl=1 Viking Forge Design https://www.vikingforgedesign.com 32 32 109686355 Truck Wraps – 5 Reasons They’re Great for Your Business https://www.vikingforgedesign.com/truck-wraps/ https://www.vikingforgedesign.com/truck-wraps/#comments Thu, 08 Feb 2018 19:13:44 +0000 http://vikingforge.wpengine.com/?p=993 5 REASONS A TRUCK WRAP IS GREAT FOR BUSINESS How can you grow your business by reaching the greatest number of potential customers with your […]

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5 REASONS A TRUCK WRAP IS GREAT FOR BUSINESS

How can you grow your business by reaching the greatest number of potential customers with your brand message without spending all your money on advertising? Truck wraps or car wraps may just be the smart answer you have been looking for. Here are five solid reasons a truck wrap is great for business:

  1. Unmatched visibility to potential customers
  2. Leaves a lasting impression
  3. A colorful, eye-catching mobile billboard
  4. Cost effective marketing tool
  5. Levels the playing field between small and big business

Are you a small business owner, looking for an effective marketing tool? You should consider using a car wrap campaign. Why would you wrap your vehicle in a graphic, advertising your business? If you want to reach the most amount of people with very little effort, it is clearly one of the most effective marketing tools out there.

Vinyl Wraps

The Outdoor Advertising Association of America (OAAA) says that more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. More than 95 percent…let that sink in for a moment. Can you think of any other form of advertising that can make that claim?

In case you have never seen one, vehicle wraps are digitally printed mobile billboards installed by professionals on your car, truck, SUV, or other motor vehicle. Wraps can cover the entire surface of your vehicle or just a portion of it, including windows. Our truck wraps are printed in full color, with eye-catching graphics and your company logo and/or motto. Vehicle wraps make a statement, and leave a lasting impression on those who see them. They are made from heavy-duty 3M or Avery vinyl and typically last three to five years.

Vehicle wraps increase the visibility of your business many times over. Every time you’re driving your wrapped vehicle on the road, hundreds of potential customers are seeing your message. Even parked, your business message is being seen by people who walk or drive past your vehicle. Instead of placing ads online, in trade magazines, on billboards, radio or television, a wrap is great for business because it takes your message to the world instead of waiting and hoping that the world will find you.

truck wraps

When you use a truck wrap to advertise your small business, you put your company in the same league as those larger franchises that maintain a fleet of vehicles and spend a ton of money on other forms of advertising. Basically, you level the playing field between your small business and the big boys.

In addition to giving you an advantage over the competition, car wraps are a smart way to spend your advertising dollar. Any size of vehicle can be wrapped, with the size of the vehicle and the amount of coverage determining the cost. According to the OAAA, mobile advertising can be the most effective and efficient form of advertising, reaching more consumers at a lower cost (around 4 cents per thousand impressions) than any other form of advertising. One wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on how far and where the car is driven.

Truck Decals

You should always check a wrap provider’s credentials and workmanship, invest in your design, and utilize an experienced company like Viking Forge Design to produce and install the wrap. We stand behind our craftsmanship and offer a free quote before you commit to having any work done. It’s time to think big about your business, no matter if you’re a “mom and pop shop” or have hundreds of employees and fleet vehicles.

Contact us if to get a quote on your truck wrap or car wrap. We look forward to helping you grow your business by getting your message out there in the most effective way possible.

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Fleet Vehicle Wraps and Graphics https://www.vikingforgedesign.com/fleet-vehicle-wraps-graphics/ https://www.vikingforgedesign.com/fleet-vehicle-wraps-graphics/#respond Thu, 18 Jan 2018 16:37:03 +0000 http://vikingforge.wpengine.com/?p=934 To wrap or not to wrap, that is the question. Well, at least one of the questions fleet managers often ask. Most companies who wrap their vehicles […]

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To wrap or not to wrap, that is the question.

Well, at least one of the questions fleet managers often ask. Most companies who wrap their vehicles – the process of adhering a logo and/or other graphics to their vehicles – make the decision to do so at the corporate level, so fleet managers need to be informed. Weighing your options and having a good understanding of your investment can help you make the decision whether to wrap or not.

Below are only some of the benefits and opportunities associated with branding vehicles.

ROI of Wrapping Fleet Vehicles

Based on the location of the vehicle, a branded vehicle can receive tens of thousands of impressions per day. Whether the vehicle is moving along the highway, parked in front of your business, or on a sales call, it gets noticed.

According to an independent study conducted by the American Trucking Association:

  • A wrapped vehicle that traveled in or around a major city generated more than 65,000 visual impressions per day.
  • A wrapped vehicle that traveled in suburban areas generated more than 30,000 visual impressions per day.
  • 98% of consumers feel that fleet graphics created a positive image for the company.
  • 96% said fleet graphics had more impact than other forms of outdoor media (billboards, for example).

Those are powerful statistics when you consider the cost of other, traditional marketing mediums. Smarter Media says fleet vehicle advertising boosts name recognition greater than any other form of advertising. A wrap can typically last up to five years depending on usage and type; so the ROI of the initial investment is relatively low over the life of the vehicle.

hvac fleet graphics

Vehicle Wrapping Logistics

Donlen can help manage the entire process for you, and can work collaboratively with your fleet, marketing, and creative teams to ensure brand consistency and compliance at every step of the process.

Key points when considering a branding program are:

Depending on volume and model, it’s preferred to select ship thru vendors where possible as this streamlines the process where you have one facility performing installation.

Other items to consider are surplus graphics in inventory (generally 5%) to address graphics that need replacement when a vehicle is damaged, and the shelf life of graphics when storing them for inventory purposes. Typically, our preferred graphics vendors offer a storage program so graphics are stored in a temperature-controlled setting to maintain their integrity and quality. Additionally, graphics are produced electronically, so single panels can be easily replaced if damaged.

 

Brand Enhancement

Because your wrapped vehicles will be on the road and visible to thousands of people every day, your brand will become more recognizable, and therefore accessible. A branded vehicle is a 24/7/365 moving billboard.

Running a print ad, whether in a magazine or newspaper, has little impact beyond the fleeting first impression turn of the page. Radio advertising reaches a small segment of the population who listens to that particular program; and TV – if included in the marketing plan – is very expensive and time consuming. A one-time investment in vehicle wrapping can yield returns for your brand message beyond the ROI.

Of course, the opposite can also be true: Since the vehicles will be representing you 24/7, it’s important that drivers understand the impact this can have. Is the vehicle dirty or full of empty fast food wrappers? Has it been damaged in a fender-bender and not repaired? Those are impactful brand messages – and people notice. Building excitement with drivers is an important part of a branding campaign.

Generating Driver Excitement

Once you make the decision to brand your vehicles, keeping drivers informed will be key to building excitement for the new process. Of course, it’s company policy and the decision has already been made, but having engaged drivers proud to drive the vehicles sends a powerful brand message to your community.

Here are several ways to increase buy-in and generate excitement:

  • Announce the decision to brand the vehicles in a special newsletter or email to drivers and/or on the company intranet. Inform them of the positive impact to your company brand and potential new business the vehicles will bring.
  • Keep them informed at each step of the process. You may need to select a different vehicle (or color option) depending on the type of wrap you select.
  • Have your marketing and/or creative group develop two different design schemes that leadership approves and let drivers vote on the final design. This will help them to feel part of the process.

When vehicles are delivered:

  • Work with your PR group on a photo opportunity and press release for the first delivery.
  • Ask several drivers if they would like to be part of “Day 1 Festivities” – make them the stars of your photo ops! Work with your internet/intranet team to have photos posted online.

fleet hvac graphics

 

Remarketing

For extensive branding, it’s easier and less expensive to unwrap a vehicle than to repaint it when it comes time to sell. When a vehicle is either painted or uses decal with a logo or other branding elements, there can often be remnants when removed. We can all think of a truck we’ve seen on the highway with “ghosted” letters still showing; not a good representation of the brand. Full wraps eliminate that issue.

For companies with signature colors that you never want the second owner to use, wrapping is a great solution. The vehicle can be cycled while there is still value in it without having to repaint over the signature color first. Wrap in the signature color and peel it off when you’re done with the vehicle.

Looking to get a wrap for your fleet or a fresh new look for your currently wrapped fleet? Contact us.

[contact-form] For big fleets, a national rate per vehicle can usually be negotiated for the unwrap process.

 

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Banners – Custom Banners to Promote Your Business https://www.vikingforgedesign.com/banners-custom-banners-promote-business/ https://www.vikingforgedesign.com/banners-custom-banners-promote-business/#respond Tue, 19 Dec 2017 15:45:06 +0000 http://vikingforge.wpengine.com/?p=924 It goes without saying that if you have a business or event that you would like to promote, you need to have the appropriate signage. […]

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It goes without saying that if you have a business or event that you would like to promote, you need to have the appropriate signage. However, if you are going to be in an area where others are going to signs and banners, how can you make sure that yours are really able to stand out from the crowd. In addition to making your banner big and bold, you need to understand that being different and professional can really help you to get the recognition that you need.

Custom Banner Printing

Standing Out From The Crowd

For your business or event, you can always think about putting your message on a variety of vinyl banners in different sizes made for both indoors and outdoors. Maybe you are having some sort of special event, like a grand opening or a sale. This calls for a sturdy outdoor banner that you can place in the perfect spot to grab the attention of potential customers and foot traffic. The right banner should be able to give you vibrant color and last for a long time out in the elements.

You Can Take Banners With You

Unlike a permanent sign or an advertisement on a billboard, you have the ability to take your banners along with you wherever you go. This is perfect for a business that works on location, much like a landscaping company, construction firm, entertainers and more. All you have to do is place your banner out in front of the area where you are working and all of the passers by will be able to learn who is doing the job on-site.

Indoor Banners To Build Excitement

Interior banners that are brightly colored and strategically placed will help to draw in customers and all of your potential foot traffic to designated areas within your business or at your event. Such banners can be made two sided so that you have visibility all the way around or you can think about having them put on a retractable stand so that you can easily move the banner from one location to another.

Custom Banners For Trade Shows

Have you ever been to a convention or trade show and passed by certain vendors simply because they didn’t have the wow factor to draw you in? As a group or company, you never want to have this happen to you. With the right banners, you are able to create a great deal of excitement at trade shows and bring in the right amount of foot traffic to make the entire event a success. Maybe you are having sign ups or some sort of giveaway or promotion? These are all things that you can advertise easily with the help of the right custom banners. You have the ability to pick from a wide variety of colors, fonts and logos that you can put together to really create a professional, eye catching banner that is going to get you plenty of recognition at the next trade show.

Create A Sign With Impact

You need to have banners that are going to be easy to read, so think about using lettering that is large scale and always go with contrasting colors. If you are going to be adding in contact information, you need to make sure that it is legible and easily viewable. When choosing materials for your banner, think about how long you will need the sign and whether or not it will be indoors or outside in the elements.

Overall, you will see that there are plenty of different types of banners that you can use for your event or business. Once you have the right banners, you are going to be able to increase the excitement about your company or event exponentially.

Contact us if you’d like a banner for your next event!

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Vehicle Wraps – How Much Do They Cost? https://www.vikingforgedesign.com/vehicle-wrap-cost/ https://www.vikingforgedesign.com/vehicle-wrap-cost/#respond Tue, 14 Nov 2017 16:56:19 +0000 http://vikingforge.wpengine.com/?p=911 Q. How much does a vehicle wrap cost? Great question! We get asked this question pretty frequently. The truth is each vehicle wrap is unique. […]

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Q. How much does a vehicle wrap cost?

Great question! We get asked this question pretty frequently. The truth is each vehicle wrap is unique. Information from you is the key to a proper estimate.
Several factors effect the price of a wrap.
1. the complexity of the vehicle shape. Some vehicle shape are harder to wrap than others.
2. the vehicle size and amount of vinyl used.
3. it design is needed then the cost of the design time.
4. any additional prep work they may be needed to produce a great looking wrap.
Generally the cost for a partial can run from $500 – $2500
A full wrap can run from $2000-$5500, depending on the size of the vehicle.
The size of the vehicle and the curve complexity plays a big part in the overall cost of the job.

 

vehicle wrap waynesboro va

Q. What is the cost made up of? (6 parts):

• Design Time: This is the number that is variable as most clients want custom design and this requires very specialized attention to detail the average design can take as little as 5 hours to some of our most complicated taking 40 hours and the average is 10 hours.
• Materials: This number is predicated upon the amount of gross square footage needed to accomplish virtually seamless coverage of the intended area of wrap.
• Setup: This number is the most stable and only occurs when a design file needs to be setup for print. This number will occur every time a file needs to be formatted for print.
• Print: Print costs are included in the material costs and again is predicated upon the gross square footage.
• Lamination: Is included in the material costs.

Hopefully that answers your questions!

Vehicle wraps near me

Not local? You can use a service like http://wrappermapper.com/wrap-installer-map/ to find a vehicle wrapping service near you. Local to the Waynesboro, Staunton, Charlottesville, or Harrisonburg area? Swing by! We’d be glad to check out your vehicle and give you a free quote.

Or Contact Viking Forge Design, Virginia for FREE quote!

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Spark Tank | $20,000 Business Accelerator Giveaway https://www.vikingforgedesign.com/spark-tank-20000-business-accelerator-giveaway/ https://www.vikingforgedesign.com/spark-tank-20000-business-accelerator-giveaway/#respond Thu, 26 Oct 2017 20:31:03 +0000 http://vikingforge.wpengine.com/?p=902 Hey Virginia business owner! We’re teaming up with Valley Inbound in a giveaway for Virginia businesses! One Lucky Winner Will Receive:  Custom Built Website Professionally […]

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Hey Virginia business owner!

We’re teaming up with Valley Inbound in a giveaway for Virginia businesses!

One Lucky Winner Will Receive:
  1.  Custom Built Website
  2. Professionally Written Content
  3. A Premier Car Wrap
  4. Professional Photo Shoot by Brittany Carpenter 
  5. A Branding Kit
  6. A 30-Second Professional Video Production
  7. A Two-Part Strategy Plan

 

We’re super excited to team up with them to offer this awesome business accelerator package.

 

Check out this HYPE video:

Here are some of the details:

The Details:
  • Why are you giving away this amazing opportunity?
  • We love calling Central Virginia home, and we wanted to find a way to give back to the community. We thought helping a local business transform and accelerate their business was the best way to do this!
  • What’s the catch?
  • There are some basic rules listed below and in the fine print (further down the page). We hope you’ll agree they are very reasonable.
  • What are my chances of winning?
    The odds of winning the Powerball lottery are 1 in 292,201,338. The odds of winning this contest are 1 in x (where x = the total number of contestants). We can’t guarantee how many businesses will enter, but we think it’s safe to say your odds are slightly better than winning the Powerball lottery!
  • How will the winner be selected?
    The competition is broken into two rounds:VOTING PERIOD: Wednesday, November 22 nd – Wednesday, December 6 th
  • The images and story you provided about your business will post to the Valley Inbound Marketing Facebook page. The public will vote for your business by “liking” your business post. Your goal is to get as many people to vote on your post as possible!
  • 6 Finalists will be chosen based on who has the most likes on the post for their business. 2 Wildcard Finalists will be chosen based on the compelling nature of their story submitted during the application process.
  • FINALISTS ANNOUNCED: Thursday, December 8 th
  • We’ll all 8 finalists this day in a unique top-secret (for now) way! This is when you’ll get the complete rules and guidelines for the January 13 th Spark Tank presentations.
  • SPARK TANK LIVE SHOW: Saturday, January 13, 9am-6pm
  • This is THE DAY! Be prepared to commit the entire day to this event. For the live portion of the show, you’ll come prepared to show us what you’ve got in a Shark Tank style presentation, complete with 5 judges and Q&A from the audience.The 2018 SPARK TANK WINNER will be selected by the judges and announced at the end of the competition!

Visit this link for more information and to enter!

https://www.valleyinbound.com/sparktank2018

Good luck!

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Vehicle Wraps – Partial Or Full Wrap? https://www.vikingforgedesign.com/partial-car-wrap/ https://www.vikingforgedesign.com/partial-car-wrap/#respond Tue, 17 Oct 2017 14:27:32 +0000 http://vikingforge.wpengine.com/?p=892 Vehicle Wraps or Graphics There are different ways to categorize vehicle graphics and how much they cover the vehicle. Typically, we split them into spot […]

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Vehicle Wraps or Graphics

There are different ways to categorize vehicle graphics and how much they cover the vehicle. Typically, we split them into spot graphics, partial wrap and full wrap.

Spot graphics are typically printed or solid-color cut vinyl lettering that is applied to the doors of a vehicle, the tailgate or other areas on the vehicle. A full wrap implies complete graphics coverage on a vehicle, often excluding the roof.

A partial wrap encompasses everything in between. I’ve seen it noted elsewhere that a partial wrap is graphics covering 25 percent to 75 percent of a vehicle.

So, what makes a customer choose a partial wrap over a full wrap? Isn’t a full wrap always better? Not necessarily. A partial wrap, when designed well, can be just as effective as a full wrap.

In my experience, I would say that most customers who choose a partial wrap do so for one of two reasons—budget or design. Within each of these reasons there are often other factors that come into play.

Vehicle Wrap Budget

Obviously a job with more graphics coverage is going to command a higher price than one employing fewer graphics. I write a lot about working with your customer to meet their budget and to give them options on coverage. A full wrap, and the hefty price tag that can come with it, may scare away someone looking for advertising on their vehicle.

Clearly, offering alternative coverage options lets a customer know that they have choices that will meet any budget. A simple tailgate wrap combined with spot door graphics or a large graphic on the sides of the vehicle is a very common option.

Vehicle Graphic Installation

While considering the amount of coverage on a partial wrap you should also take into account where on the vehicle the customer will place the graphics. An installation of graphics on the front end of a vehicle typically will encounter more obstacles and compound curves that will increase the overall difficulty of the wrap install and will increase the installation costs, while reducing the effectiveness of the design at the same time.

Walk the vehicle with the customer and point out the best areas for the graphics. Look for solid areas that provide the most impact with the fewest number of obstacles; this will make for more effective design and can lower installation costs.

Upgrade

Another less common reason, but one we have encountered, is a customer choosing less coverage because they want to use a material that is pricier. For example, we do partial wraps with spot graphics for a couple security companies that utilize printed reflective graphics in their design. Because reflective vinyl is more expensive than premium wrap vinyl they choose a stripe design with less total square footage so that their costs are in the reflective material, not in the higher square footage.

A customer may also choose less coverage in order to afford premium wrap vinyl over a calendared film. Perforated window film also is typically higher per square foot, but window coverage gets the advertisement up higher on the vehicle, which many people prefer. Limiting the body graphics to afford full coverage on the windows is another material option.

Fleet Graphics 

sigora solar vehicle graphics

Fleet graphics are a big part of our business, and we find that customers will often choose to do partial wraps on their fleet. The reduced total square footage keeps costs in check while still allowing the budget for advertising on multiple vehicles.

Vehicles with a large box or ones that go out on route more often than other vehicles may also be wrapped with more graphics than another vehicle. Partial wrap coverage can vary from vehicle to vehicle within a customer’s fleet.

Another reason that many people choose partial wraps over full coverage is from a design standpoint, and again we often see this with our fleet accounts. Partial wraps are versatile and a common element, color or logo can be designed to fit multiple types of vehicles while still maintaining an overall branded image.

Often our fleet customers will have a core design that we use that is then modified to fit the different types of vehicles in their fleet. The elements might be shifted around or the sizing adjusted, but overall we maintain the same design.

Vehicle Wrap Design

Some people simply like the look of a partial wrap over a full wrap. Maybe the vehicle is also their personal vehicle or they want their graphics to have a subtler or more professional feel.

A great way to keep a partial wrap from looking like a giant bumper sticker is to incorporate the body color of the vehicle into the design. By designing the wrap to blend with the rest of the vehicle, the overall design looks more cohesive.

If the customer’s logo contains a shape, curve or other design element, even if it’s part of the lettering, consider using one of these elements as a way to finish off the partial wrap or to tie in the spot graphics. A clean, simple, easy-to-read design should be the end goal no matter what the coverage is.

Another great option for blending a partial wrap is to work with the contours of the vehicle and use the curves as part of the design approach. By taking into account particularly odd contours or obstacles during the design process, you can also make these areas look more purposeful in the design while also reducing the difficulty of the installation.

Spot graphics can also help tie together a partial wrap by visually extending the coverage. Combine a large wrapped section with the logo, slogan, contact information or other lettering. Doing this provides advertising while also spacing out the graphics for a more effective design.

Personal Wraps

challenger car wrap

We also see partial wraps increasing in popularity as customers choose to change out the color on just a portion of their vehicle. Hoods and roof wraps seem to be common areas. These partial wraps are again often sought after from both a budget and a design standpoint.

Solid color wrap films like 3M’s 1080 series films and Avery Dennison’s Supreme Wrapping film offer a material that is ready-to-wrap and is conformable to many contours. A full wrap with these materials would be costly, while a partial wrap allows for a change to the look of the vehicle while keeping costs reasonable.

Looking to get a quote on a partial wrap? Contact us, and we’d be glad to help out!

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Vehicle Wraps – 7 Reasons Why You Should Get One https://www.vikingforgedesign.com/wrap-not-paint-7-reasons-wrap-vehicle/ https://www.vikingforgedesign.com/wrap-not-paint-7-reasons-wrap-vehicle/#comments Sat, 30 Sep 2017 00:10:26 +0000 http://vikingforge.wpengine.com/?p=881 Why Wrap, and not Paint? Many inquiring customers often wonder to themselves, “Why should I wrap my car instead of painting it?” A paint job […]

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Why Wrap, and not Paint?

Many inquiring customers often wonder to themselves, “Why should I wrap my car instead of painting it?” A paint job can range from $3,000-$10,000+ depending on the quality and paint procedure. Whereas a vehicle wrap can cost $2,500-$5000+ depending on the the material and extent of the project. Partial wraps such as roofs, hoods, chrome trim blackouts, and other accents are also a great way to get started in the wrap industry beginning at around $300 shop depending. Along with this much cheaper price tag comes MANY benefits that paint cannot offer. Paint quality can vary especially whilst looking for a cheaper price. Cheaper paints will look great at first, but within a few years can show wear and tear resulting in the paint job needing to be redone. Professionally installed vehicle wraps with high quality materials such as 3M or Avery Dennison will leave your vehicle with a breathtaking finish for years to be admired.

7 Reasons to Wrap Your Car

Cost: A high quality paint job can range from $3,000-$10,000+ depending on the color, paint shop, and quality of the paints. Professionally installed films with the highest quality materials can cost $2500-$5,000+ and will have a life expectancy of 4-10 years vinyl depending. For a fraction of the cost of paint, one can choose to wrap their vehicle for as long or little as one desires.

vehicle graphics

Resale Value: Being able to maintain the manufacturers original paint will keep the resale value intact from a devalued aftermarket paint job. If your company or preference is for instance a bright exotic color, it may not be your potential buyers favorite color. Having the option to keep your vehicles original factory color will allow you to keep your resale value intact.

Countless Options: Upon purchasing your vehicle you may have wanted something different, or possibly a color that is not available in factory paint. This is where vinyl wraps will allow all of your car fantasies to come true. You will be able to stand out from all of the others and have a truly one of a kind vehicle that suits your personality. If after a few years you are looking for change once again, just have us remove it and choose a new color! Transform your vehicle every few years and keep everyone guessing!

Installation Time: When choosing to paint your vehicle you are allowing yourself to be without transportation for up to two weeks or longer. When it comes to wrapping a vehicle, we can have your car fully transformed within 3-5 days and ready to be picked back up. Don’t leave yourself stranded, wrap it!

Protection: Every covered inch of your vehicle in vinyl is protecting your factory paint from all natural hazards and weathering, and not be affected by prolonged sun exposure. Vehicle wrap vinyl is a very durable ~3mill thick material and will act as a shield. Say goodbye to stone chips, abrasion, and other natural hazards!

challenger car wrap

Easy Maintenance: Is constantly waxing your vehicle beginning to take a toll on you? Allow yourself enjoy never having to wax again! Vehicle wraps are extremely easy to maintain and will look brand new once again from only hand washing with soap and water. Also be sure to ask your local installer about specialty quick detail sprays and ceramic coating packages to keep the film even easier to care for!

Long Lasting, Safe Removal: High quality vinyls ensure a long lasting product that can also be safely removed. A wraps life is highly affected by how long it is left outside in the sun causing it to fade quicker. Keeping your vehicle in the garage will allow you to maximize your wraps life to the fullest extent. The vehicle wrap may be removed safely between the 4-10 year period and will NOT affect your current paint.

Looking to transform your vehicle with a vehicle wrap? Contact us, and we’d be glad to make it happen. We service Waynesboro, Staunton, Charlottesville, Harrisonburg, and surrounding areas.

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Yard Signs – 4 Reasons to Use Them For Your Small Business https://www.vikingforgedesign.com/4-reasons-use-yard-signs-advertise-small-business/ https://www.vikingforgedesign.com/4-reasons-use-yard-signs-advertise-small-business/#respond Mon, 25 Sep 2017 09:00:11 +0000 http://vikingforge.wpengine.com/?p=871 As a small business owner, you have to think carefully about each dollar that you spend. Here are four reasons that yard signs are a […]

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As a small business owner, you have to think carefully about each dollar that you spend. Here are four reasons that yard signs are a good way to spend your advertising budget.

#1 They Are Great Way To Promote Seasonal Services

If your small business has services that you offer on a seasonal basis, yard signs are a really effective means of getting out the word quickly about the seasonal services that you offer. For example, if you run a yard cutting business, but offer leave removal in the fall time, you can see  if clients will allow you to put up yard signs promoting your business after you finish a job for them. You can generally get clients on board by offering them a small discount on their services if they allow you to put a yard sign.

This is a great way to advertise your seasonal product because first off, it shows off the work that you have done and secondly it gets the word out about what your business can do that people may not realize that your business even did.

 

#2 They Are A Great Way To Reach Your Target Audience

When running a small business, you want to make sure that the money that you invest in your advertising reaches the intended audience. With yard signs, you can target the right audience by being strategic about where you place your yard signs. You can place your yard signs in neighborhoods and workplaces where your target audience lives and hands out.

For example, if you run a daycare, you can put yard signs up in the neighborhoods where you hope to gain students from. Or if you run a roofing business, you can put yard signs up in the neighborhood that have large roofs that you really want to work on. You can personal see that the signs are placed in areas that you want to attract business from.

#3 They Are A Great Way To Grab People’s Attention

The reason why yard signs are still a popular form of advertising even with the advent of online advertise is because they work. Yard signs are present in areas that are not already saturated with information and advertisements, which is why they are able to catch and grab people’s attention with a proper design. Yard signs are also used to advertise services related to things homeowners care about, such as lawn mowing, driveway paving and roofing. Most of these services are provided by small businesses and the best way for consumers to learn about these business is still through simple advertising methods, such as yard signs.

#4 They Are Affordable

Finally, yard signs are an effective advertising tool for small business because they are affordable to produce and the price is greatly reduced when you order in bulk.

One of the great things about yard signs though is that you have limited space to work with, which means that in this case simple really is the best way to go to get your message across.

The next time you need to generate more business for your small business, consider investing in and using yard signs to connect with new potential customers.

Want to advertise your business in Waynesboro, Staunton, Harrisonburg, or Charlottesville using yard signs? Let us know! We’d be glad to help.

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Graphic Design – 5 Reasons You Should Hire A Professional https://www.vikingforgedesign.com/5-reasons-hire-professional-graphic-designer/ https://www.vikingforgedesign.com/5-reasons-hire-professional-graphic-designer/#respond Fri, 22 Sep 2017 09:00:11 +0000 http://vikingforge.wpengine.com/?p=864 Are you a business in Staunton, Waynesboro, Charlottesville, or Harrisonburg looking to design your logo yourself? Read this first. Many small business owners will try […]

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Are you a business in Staunton, Waynesboro, Charlottesville, or Harrisonburg looking to design your logo yourself? Read this first.

Many small business owners will try to cut corners on graphic design by using a low-priced online service when they first start their companies. However, this is a mistake. Going cheap on your branding and marketing materials will cost you more in the long-run as far as how your business is perceived in the marketplace.

That’s because there’s a major difference between a $25 logo purchased online on fiverr and one that has been created specifically to represent what your business stands for.

Perhaps most importantly, graphic designers will develop your art in the appropriate software so that it can be printed properly. Designing anything in Microsoft Office is not going to do the trick when it’s time to deliver press-ready graphics to the printer for production.

If you’re hiring a plumber to fix your leaky pipes, would you want a reputable professional, or would you trust your house with a fly-by-night, bottom-priced amateur? If you’re like us, you want to know that they’re trustworthy and that they know what they’re doing. The same should hold true with design work.

Here are 5 reasons why it’s worth hiring a professional graphic designer:

1. Look professional

This is the most important reason to hire a graphic design professional. If design isn’t your occupation, then it’s unlikely that you understand the nuances of presenting your business visually. Designers know the language of color and imagery, and they know how to combine these elements to create the best visual representation of your brand. Regardless of the level of your company’s success, you need to present an image of expertise that customers can trust.

2. Save time

 You’re the expert of your business, and graphic designers are the experts of graphic design. By taking advantage of a graphic design professional’s expertise, you’ll save time and get the project done quickly and correctly. Do what you do best, and delegate the rest.

3. Get noticed

Today, we’re bombarded by thousands of advertisements that are all begging to be noticed. A professional graphic designer knows how to make your company stand out and attract the attention of your target market.

faded poppy logo design waynesboro

4. A fresh perspective

Business owners know their company best, and graphic design professionals respect that. However, sometimes the business owner needs an outsider’s input. A good graphic designer will listen to a business owner and help them create marketing materials that focus on the real reasons why his or her business resonates with its audience.

pilates logo design

5. Get it done right

You don’t want your graphic design job to go to press just to have the printer discover that you didn’t set your borders correctly or that your fonts are corrupted. You also don’t want a website with pages that are slow to load, hard to find, or all but unreadable because of bad image files. If anyone did find your site under those circumstances, they’d be sure to leave quickly. Don’t frustrate your potential customers or take the chance of a costly redo. Get it right the first time by using a graphic design professional.

A graphic designer is a trusted partner and creative advisor whose work will benefit the business owner for many years to come. You can’t say that about a cheap online logo design service. You’ll receive the greatest benefit when you get to know a designer personally, review their previous work and make sure they’re a good fit for your company and team.

At Viking Forge Design, we have over 10 years of combined graphic design experience. If your business is looking to have a logo designed, Contact Us and we’ll make it happen.

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Car Wraps – 10 Reasons to Invest in Vehicle Graphics https://www.vikingforgedesign.com/top-10-reasons-invest-vehicle-wrap/ https://www.vikingforgedesign.com/top-10-reasons-invest-vehicle-wrap/#respond Thu, 21 Sep 2017 13:05:14 +0000 http://vikingforge.wpengine.com/?p=854 Top 10 Reasons to Invest in a Vehicle Wrap 1. Return On Investment: Vehicle wraps reach consumers through mobile advertising better than any other form of outdoor […]

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Top 10 Reasons to Invest in a Vehicle Wrap

1. Return On Investment: Vehicle wraps reach consumers through mobile advertising better than any other form of outdoor advertising.
2. Exposure: Vehicle wraps are viewed on average by over 70,000 people per month.
3. They work 24/7: Whether you’re at a red light, a coffee shop, a drive-thru or home improvement store, your vehicle wrap never stops working for you. Get noticed with your graphics in traffic!

commercial vehicle wrap
4. Bottom Line: Your vehicle wrap advertisement will cost you approximately $.02 a day compared to online ads, newspaper, television, radio or any other form of advertising.
5. Additional Salesperson: You don’t need to pay your vinyl wrap commission.
6. Competition: Vehicle wraps are in! Don’t let your competition leave you in the dust. Make your vans, cars, and trucks visible with a vehicle wrap.
7. Removable: Once applied, a vehicle wrap can be removed just as easily as it was put on.

vehicle wrap waynesboro va

8. Protection: One of the biggest misconceptions about vehicle wraps is that people believe it ruins their vehicles. In fact, it does the exact opposite. Vinyl vehicle wraps can last up to seven years protecting your paint job.
9. One-Time Investment: No ongoing costs. Once your vehicle wrap is applied, there are no more maintenance expenses. Let your vinyl-wrapped vehicle do the advertising for you!


10. Eye-Catching: Turn heads with your custom-vinyl, vehicle wraps and be the talk of your neighborhood!

Your brand image is important. If you’re looking for a vehicle wrap or vehicle graphics in Waynesboro, Staunton, Charlottesville, Harrisonburg, or other ares, we’d be glad to help.  Contact us!  for a quote today.

 

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